National Blue Ocean Strategy
The concept of "blue ocean strategy" was coined by two management thinkers, Professor W. Chan Kim and Professor Renée Mauborgne who provided a creative and systematic way of creating high value at a low cost. This new approach has been emulated by the Prime Minister of Malaysia, Dato' Sri Mohd Najib Tun Hj Abdul Razak to be adapted and implemented by the Government.
Through NBOS, more than 80 ministries and agencies collaborate in developing and implementing creative and transformative Blue Ocean Strategy initiatives for the country. For example, rural infrastructure is built more rapidly, youth volunteers are mobilized for national and country development efforts, and urban and rural communities benefit from wider access to economic, social and educational opportunities.
NBOS is now a focal point for the Government's transformation efforts and serves as the backbone of integration and synthesis for other programmes such as the 10th Malaysia Plan (10MP), the Economic Transformation Programme (ETP) and the Government Transformation Programme (GTP). NBOS' success helps stimulate rapid and sustainable growth in Malaysia as well as creating a high-income and harmonious society.
Main Elements in NBOS
- Producing creative and innovative ideas
- Collaboration between ministries, departments and agencies
- Involving minimal cost
- Enhancing the Government's delivery system to the people
- Utilising existing resources
- High impact results